Privacy Policy

Swanston Golf Academy Ltd (“we”, “our”, or “the Company”) is committed to protecting your personal information. We act as a data controller and data processor for the personal data you provide, unless otherwise stated. This policy explains how we collect, use, store, and share your data in accordance with UK data protection laws (including GDPR).

1. What Information We Collect

When you book or attend golf lessons through Swanston Golf Academy Ltd, or register on behalf of someone else (including a child), we may collect the following personal data:

  • Full name and address

  • Phone number

  • Email address

  • Payment card details

  • Age and gender

  • Medical details such as injuries or allergies that may affect participation

  • Any additional information you choose to provide to keep yourself or your child safe during lessons

2. Why We Collect Your Information

Contractual Purposes

We need this information to:

  • Book and manage your golf lessons

  • Send booking confirmations and updates

  • Contact you if a session needs to be rescheduled or cancelled

  • Process payments securely

  • Ensure your safety during lessons

  • Follow up on prior sessions or performance development

Legitimate Interests

We may also use your data to:

  • Share coaching updates, events, and offers

  • Promote participation in golf and academy programmes

  • Respond to questions, feedback, or concerns

You have the right to object to us processing your data under these purposes. To do so, please contact: info@swanstongolfacademy.com

3. Who Provides Coaching Services

Swanston Golf Academy Ltd acts solely as a booking and payment agent for a network of independent, self-employed golf coaches.

When you book a lesson, your contract is with the individual coach delivering the session. Your personal data may be shared with your selected coach in order to deliver the agreed service.

4. Who We Share Your Data With

We use trusted third-party service providers to manage bookings, communications, and secure payments. These include:

  • Squarespace – website and booking system provider

  • Google Calendar – used for scheduling lessons

  • Stripe – secure payment processor

These companies act as data processors on our behalf. We may also share data with professional or legal advisors when necessary.

You can review their privacy policies here:

5. How We Protect Your Data

Your personal information is stored securely using third-party platforms with appropriate safeguards. Only authorised personnel have access, and your data is never sold or shared beyond what is outlined in this policy.

6. How Long We Keep Your Data

We retain your information for as long as necessary to provide our services. If you have not been a customer for more than 3 years, your data will be reviewed and may be deleted unless you request otherwise.

7. Your Rights Under GDPR

You have the right to:

  • Access the personal data we hold about you (“Subject Access Request”)

  • Correct or complete inaccurate or incomplete data

  • Request restrictions on the processing of your data

  • Request deletion of your personal information

To exercise any of these rights, please contact: info@swanstongolfacademy.com

If you are dissatisfied with our response, you may file a complaint with the Information Commissioner’s Office: www.ico.org.uk